JustPlay is looking for a (Senior) User Acquisition Manager. You have the unique opportunity to join an already thriving business and will focus on bringing the user acquisition for our JustPlay app to the next level. We already spend 8 digits annually on our growth and have scaled our unique loyalty platform to half a million Daily Active Users in the US. You will work closely with our Head of Growth and the User Acquisition team to make our products an even bigger hit.
You will manage, implement, and execute user acquisition strategy across various channels (SRN, DSP, Networks, Incent)
You work closely with Product, Data Analysis, and Creative Team as well as external agencies to drive full funnel marketing strategies
You leverage data and your analytical skills to make strategic decisions and identify growth opportunities
You manage the relationship with advertising networks
Together with the team, you will find effective ways of navigating the dynamic nature of the ad market and leverage your knowledge to support driving our business forward
You have at least 5 years of experience as a User Acquisition or Growth Manager, with a minimum of 3 years specifically focused on user acquisition for mobile games and/or app products
You are able to navigate the attribution and measurement complexities of a highly scaled cross-platform app
You have solid experience with cross platform marketing combining traditional performance marketing channels such as Google, Meta, AppLovin, Unity, TikTok, IronSource and Incent (Offer wall) channels
You have experience in working with custom reports, analyzing data from various angles and seeking out for growth opportunities
You are business savvy with an analytical mindset, and are comfortable with media mix modeling approaches and ROAS benchmarking
Experience in data visualisation tools (Looker, Tableau, Metabase) or Python / SQL / R would be a plus
Work-Life Balance and Flexibility: Flexible working hours and options for digital nomads, occasional office visitors, or regular office-goers
Employee Stock Options: Opportunity to join our Virtual Share Option Program (VSOP) and share in the success of an already profitable company
Mental Health Support: Free personal coaching through our partner nilo.health to support our team members to live fulfilled lives at home and at work
Training & Development: A competitive personal development budget of up to 2000€/year for training, conferences, workshops, etc., and free language courses with Chatterbug
Germany-Based Benefits: 25 vacation days, free Gympass gold subscription, free monthly Deutschland-Ticket, and a monthly €50 tax-free internet contribution
State-of-the-Art Equipment: Doesn’t matter if you are a MacBook or Windows user; we will provide you with the technical gear you need to succeed
A Relocation Package: Includes visa support for those who need it
Berlin Office Perks: Ergonomic setup, free daily lunch, and a dog-friendly environment.
Engaging and Diverse Work Environment: Join a diverse team, with over 19 nationalities working from 13 different locations
A spirited, inspiring, international, and enthusiastic team
An International team that is currently working from 13+ locations around the world
An organization with a high level of trust and sense of belonging among employees, that prioritizes employee quality of life, job satisfaction and professional development
An opportunity to be a part of a company that’s breaking with traditional ideas and taking a new approach that’s shattering how the games industry works
JustPlay is a worldwide gaming loyalty platform operator and publisher. Our purpose is to enable free-to-play mobile game players to get rewarded for their hobby. We launched JustPlay in the US in 2020, and now our product is one of the leading loyalty rewards apps in the world and our games are enjoyed by millions of players (our solitaire game is one of the top 5 most downloaded card games in the US). Our team is based in 13+ countries and our headquarters are in Berlin, Germany. While developing our loyalty app and awesome games, we value fairness, having fun together, creativity and focusing on the things that matter.